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The Bilbao Effect – How Frank Gehry Transformed A City’s Economy Through Architectural Design
The Bilbao Effect is a term coined by economists to describe the huge economic and social impact that the Guggenheim Museum had, being one of the world’s most visited museums that was built in 1997. What makes this architecture structure striking is the influence it had on its surrounding area. Prior to its completion, Bilbao was a city far north of Spain, suffering from a high degree of unemployment and poverty. However, after building the $100 Million museum, it reignited the city’s economy and started a global trend for landmark museums, and things changed drastically for this Spanish town. Read on to discover the wonderful changes Frank Gehry forged with…